Mission & strategy
Creating meaningful connections
At Xpo Group, everything revolves around meaningful encounters. We connect people, businesses, and communities in a way that truly creates value. Since 1967, we have been creating meeting places where meaningful connections, inspiring ideas, and business opportunities come together.
Our story began with the local rental of our exhibition halls in Kortrijk, but we have since grown into an international expert in impactful face-to-face events. Both on our own campus and at locations in Belgium and abroad, we organize leading (trade) fairs and events. In doing so, we always ensure a perfect match between supply and demand. Bringing people together at the highest level, that is what we strive for every day.
During the Covid pandemic, the value of live encounters has been reaffirmed. Especially when face-to-face contact was missing, live interaction proved indispensable for trust, collaboration and business development. Research also confirms that trade fairs remain the undisputed engine for lead generation and growth.
At Xpo Group, we are also broadening our horizons. We are investing in a digital strategy that not only strengthens the impact of our physical events, but also extends it. Through our digital platforms, exhibitors and visitors can stay connected beyond the event days. This allows us to offer our communities relevant content, innovations, and new connections all year round.
Think of it as the perfect match: our digital platforms keep the conversation going, making live encounters even more impactful afterwards. Because let’s be honest, the true power of bringing people together is something you really experience live.
To strengthen its market position and create new opportunities, Xpo Group adopts a multifaceted strategy. On the one hand, the focus is on the growth of existing trade shows. On the other hand, Xpo Group develops new trade show concepts that respond to emerging market trends.
Acquisitions form the third essential pillar of Xpo Group’s expansion strategy. Through the acquisition of complementary organizations and trade shows, the organization expands its portfolio and accelerates its growth.
A complete package
Xpo Group combines three complementary activities:
Venue management
Historically, our organization is rooted in the operation of Kortrijk Xpo. For decades, our versatile exhibition halls and modern meeting center have been the ideal venues for any event.
Trade fair organization
Creating strong trade fair concepts, both nationally and internationally, is our core business today. We achieve this by continuously innovating, rolling out our successful concepts internationally, and growing through acquisitions.
Community building
A growing pillar within our strategy. We develop digital tools and community platforms that strengthen our events and connect exhibitors and visitors throughout the year.
