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Xpo Group acquires Dutch organizer Good!

25 April 2025
Corporate

Xpo Group acquires Dutch organizer Good! and strengthens its position as a European market leader in sustainable energy trade fairs.

Press file – Following a successful collaboration since 2021 through the joint venture Solar Solutions Europe, Xpo Group today announces that it has fully acquired Good! Events & Media. With this strategic move, Xpo Group strengthens its position within the European exhibition landscape and lays a solid foundation for further growth in sustainable energy trade fairs.

Good! Events & Media specializes in organizing leading sustainable energy trade fairs in the Netherlands, such as Solar Solutions and Green Heating Solutions. In addition, it manages media platforms such as Solar365 and Warmte365, and operates a research agency, DNE Dutch New Energy. In recent years, Good! has firmly established itself as one of the leading players in the Dutch sustainable energy events and media sector.

Joint venture

Since 2021, Xpo Group and Good! have joined forces in the joint venture Solar Solutions Europe, with the aim of further expanding successful solar trade fairs into various European markets. Leading exhibitions have already been launched in Germany, Belgium, and Italy. With the full acquisition, Xpo Group now gains 100% ownership of all activities, including those in the Netherlands.

“This full acquisition is a logical next step,” says Saskia Soete-De Boosere, CEO of Xpo Group. “Over the past years, our collaboration with Good! has proven to be highly successful. The unique combination of Good!’s strong original exhibition concept and our international expertise ensures that we are ready to further roll out our activities across Europe.”

Peter Groot, director and founder of Good!, shares this enthusiasm: “Xpo Group and Good! not only share the same vision, but also the same ambition to further expand the sustainable energy market internationally. This acquisition gives us additional strength to roll out our exhibition concepts even faster at the European level.”

Continuity

Continuity is guaranteed, as the existing Good! team will remain fully on board. The founders of Good! will also retain a leading role within the organization, ensuring a seamless transition and the preservation of the trusted quality and personal approach for exhibitors and visitors.

This new acquisition follows just a few months after the acquisition and integration of Claever Associates (trade fairs Prowood & Houtpro+) into Xpo Group, and confirms the successful M&A strategy through which the group continues to strengthen its position within the European exhibition landscape.

About Xpo Group

Xpo Group bv (formerly De Hallen Kortrijk – Kortrijk Xpo) was founded in 1967 as a cooperative company with the aim of operating the then newly built Expo Hall 1 in Kortrijk. Shortly thereafter, its dynamic management expanded this activity with the organization of its own (trade) fairs. Five decades later, Xpo Group organizes professional events in 14 different countries across Europe and has built a portfolio of more than 80 high-quality and specialized exhibition projects in various sectors such as architecture, construction, food, industry, retail, sustainable energy, and other niche markets. The recent rebranding from Kortrijk Xpo to Xpo Group symbolizes this growth and evolution. Across all its activities, Xpo Group welcomes more than 8,000 exhibitors and over 400,000 professional visitors annually. The event venue in Kortrijk, which continues to operate under the Kortrijk Xpo brand, has also grown significantly over the years and now covers more than 40,000 square meters, making it the second-largest venue in Flanders.

At its recent General Assembly, Xpo Group presented strong results for the 2024 financial year, reporting a consolidated revenue of over €55 million (+22%) and a consolidated EBITDA of more than €11 million (+78%). The company employs more than 130 talented staff members and was very recently once again certified as a “Great Place to Work.” The company’s mission, “Creating meaningful connections,” reflects its commitment to connecting people, businesses, and communities in the most effective way.

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